Anna Jones
visual designer
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Ken Stanton Music Website

With a much needed website refresh, Never Without utilized Shopify and partnered with Hex to create an e-commerce website that is responsive, exemplifies the brand, and drives traffic to both online local stores.

 

TIMELINE

7 months, organized into 2 week sprints for design and development phases.

 

TEAM

My Responsibilities: Initial Research and Design
Creative Director/Strategist: Naoya Wada
Account Manager/Strategist: Caroline Johnson
Development: Hex Atlanta

 

KEY SKILLS

Sketch, Responsive Web Design, Heuristic Review, Site Map

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Ken Stanton Music needed a new website.

Ken Stanton Music previously had a site that was unresponsive and hard to use. Our team consisted of myself (designer), an account manager, creative director, and Hex (developers). 

Main goals for this site:

  • Mobile and tablet friendly (responsive)
  • Increase online sales
  • Exemplify and enhance Ken Stanton's Music brand

My responsibilities:

  • Collaborate with account manager and client to conduct heuristic review, index existing pages, create site map, site architecture, and templates.
  • Produce wires frames using Sketch
  • Design visual comps of pages for client approval and to hand over to developers
  • Cut assets for web pages
 
 
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Wire Frames

We conducted a heuristic review, which helped us group pages based on type of content into templates to start wire framing and designing against. Examples of groups are brochure pages, product page, teacher page, all-categories page, and home page.

 

Wire Frame Examples

 
 
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Visual Design Comps

Once the wire frames were approved, we started visual designs of each page. The visual designs served several purposes: presenting to the client, creating desktop and mobile comps, and communicating designs to developers.

 

Visual Design Comp Examples

 
 
 
 
 

General Success

Ken Stanton Music has seen an increase in online traffic (desktop and more importantly mobile) and an increase in sales since the site launched in 2017. Improve to the site are continually being made via Shopify Plugins.