Anna Jones
visual designer
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Origin Pizza Cafe

Branding for a local restaurant in Sarasota, Florida

 

TIMELINE

Ongoing

 

TEAM

The Nehme Family (business owners) and myself (design)

 

CONTEXT

Family owned pizza and craft beer restaurant

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Origin's Story

Origin is a family owned pizza and craft beer restaurant located in Sarasota, Florida. Owned by my brother-in-law and sister, I worked to create a brand for them inspired by their family and passion for great pizza and craft beer! I am continually updating and creating assets for them as the business evolves.

 
 T-Shirts for Staff

T-Shirts for Staff

 

Website

As a personal challenge, I designed and developed Origin's responsive website using only HTML and CSS.

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Coloring Sheet for Kids

As their family grows, the Nehmes want Origin to always be family and kid friendly!

coloring-sheet.jpg
 

Process

While working with family, I created the logo from scratch starting with preliminary sketches. The main driver is to reflect the 3 members of the family (Samantha, Rami, and their child Charlie) and pizza. As the brand started to take shape, I also created a typeface for use in their menu, on collateral, and in the restaurant.

Sketches include:

  • Logo/Logotype
  • Typeface
  • Icons